Addis Fortune is Being competitive in today’s business is never easy. Whatever business you are in, you have to fight it out. Unless you are well equipped with the right tool, it is unpalatable fact that you are bound to lose not only your competitive edge, thus business, but more importantly the courage to recover.
Today’s world is a world of cutting-edge competition where your business is no longer safe from the threat of foreign rivals. In fact, in the age of globalization, everything is exposed to fierce competition from the outside. It is no more a case that your business is dependent only on domestic resources, services, markets and competitions that determine the price of your products or services.
Therefore, it is absolutely unavoidable for you, your partners, as well as your employees to be informed about the state, direction and trends of business affairs locally and in the context of global market.