In 1950, the newly formed company rented in office at Menelik square. The company was called Orbis Trading & Technical Center . In 1950, industrial and commercial vehicles, agricultural and industrial machinery were hardly in demand. The number of cars in Addis Ababa was just a few thousands and a new company dealing with these products seemed an ill-advised business.
But the founders of Orbis Company were forward-looking. They felt the country like Ethiopia with enormous potential resources was inevitably going to develop.